The main threats facing HealthMark include:

-	Joe Dakota’s name recognition and focus on high profile clientele could draw some current clients away from HealthMark.
	
-	Legislation may pass requiring all personal trainers to have received a Masters in Physical Education in order to perform fitness training.
	
-	Although turnover among personal trainers has been low, if attrition rates increased dramatically this would be disruptive and financially detrimental to HealthMark.